Sebastian Coe, President of World Athletics, has emphasized the sport’s commitment to innovation after a successful 2024. The year saw record-breaking performances, growing fan engagement, and the debut of a Netflix series that increased the sport’s visibility.
At the 236th World Athletics Council Meeting in Monaco, Coe highlighted that athletics regained its position as the top Olympic sport in broadcast reach and outlined plans to maintain this momentum through the Pioneering Change strategy.
Key changes approved at the meeting included a mixed 4x100m relay at the 2025 World Athletics Relays in Guangzhou and the introduction of new race walking distances starting in 2026, with the 20km and 35km events being replaced by half marathon and marathon equivalents.
The U20 10,000m race walk will also be replaced with a 5,000m event. The World Cross Country Championships will also move to odd years after 2026.
Coe stressed the importance of embracing change, stating, “By collaborating with athletes and stakeholders, we can make athletics more accessible and popular.”
Tackling Gender-Based Violence
World Athletics has also prioritized addressing gender-based violence. Coe, in collaboration with the Athletes’ Commission and the Gender Leadership Taskforce, is focusing on raising awareness, education, and advocacy. Valerie Adams, Chair of the Athletes’ Commission, noted athletes’ unique role in driving change through their global platforms.
Looking Ahead
Plans for 2025 include the development of the World Athletics Ultimate Championship in 2026, innovations in out-of-stadium events, and increasing fan engagement through digital platforms. Coe emphasized that the sport’s growth is a result of ongoing change and adaptation, ensuring athletics remains a global and popular sport.
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