What does a win at all cost attitude actually cost?

Tune in to this brilliant podcast by On Point. A deep dive into Nike’s thirst for victory, win at all cost culture, Alberto Salazar and if a reckoning for elite athletes is upon us.

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“I would say it wasn’t until really after I won a medal at the World Championships in ’07 that it really started to shift. The culture of the team really started to shift. It really started to become all about results, and no longer about development. Really like you have to perform like put up or shut up, basically. And so the culture of the team really started to shift from what we had initially signed on to.” – Kara Goucher

Listen to the podcast HERE