Ballarat, Australia – Running Warehouse Australia, the nation’s leading running specialty retailer, has announced a new partnership as the title sponsor of the Ballarat Marathon, now officially renamed the Running Warehouse Ballarat Marathon. This three-year agreement further affirms Running Warehouse’s commitment to supporting the global running community.
In just its second year, the Ballarat Marathon has gained significant recognition as Australia’s fourth-largest marathon. The 2025 event is expected to attract over 8,000 runners to the historic city of Ballarat, widely regarded as Australia’s “home of running.” Taking place in April, the marathon festival will showcase a series of long-distance races, drawing participants and spectators alike to Ballarat’s vibrant streets.
Running Warehouse Australia has established itself as the premier online destination for running footwear, apparel, and nutrition products, in addition to its six retail stores across Melbourne, Sydney, Perth, and the Gold Coast. The partnership will not only provide the marathon with valuable support, but also offer participants enhanced access to Running Warehouse’s diverse range of race-day-ready products.
“Partnering with Running Warehouse is a tremendous benefit for our participants. It enables them to choose the footwear that best suits their training and race day needs,” said Adam McNicol, Founder of the Ballarat Marathon.
Leading up to the event, Running Warehouse will host dedicated run clubs at its retail locations in Richmond, Victoria, and Chatswood. Additionally, training plans tailored to various skill levels will be provided to help runners of all backgrounds prepare for the marathon.
Hayden Gibson, Owner of Running Warehouse Australia, expressed enthusiasm for the new partnership, noting, “The Ballarat Marathon aligns perfectly with our mission of supporting local runners and regional running events. Ballarat, known as the spiritual home of running in Australia, offers a wonderful setting for this event, and we are thrilled to help promote the city and the sport.”
With this sponsorship, Running Warehouse Australia aims to foster growth and engagement within the running community, further strengthening Ballarat’s reputation as a center of athletic excellence.
