UK Athletics (UKA) is focusing on building a sustainable, profitable Diamond League event as its primary objective. The organization is carefully considering the challenges that come with hosting new events, acknowledging that previous ventures have sometimes led to financial losses.

“If events aren’t done correctly, there’s a real risk of losing substantial funds quickly,” said UKA Chief Executive Mark Buckner, reflecting on past experiences.

“Our first priority is ensuring the Diamond League’s success. We believe there’s strong potential to transform it into a profitable series,” Buckner emphasized, highlighting UKA’s commitment to one of the world’s premier athletics circuits.

Advertisement image for tarkine.com
Advertisement: Tarkine Autopilot – The new high mileage road shoe from Australia’s running shoe company. Learn more at tarkine.com.

Beyond the Diamond League, UKA is also exploring the possibility of bidding to host the World Athletics Championships in 2029 or 2031. A decision on the host city for 2029 is expected in 2026, giving UKA time to assess the feasibility of bringing the prestigious event back to the UK.

Buckner also pointed to the need for increased support for UK coaches, particularly those guiding top-level athletes. Coaches like Trevor Painter and Jenny Meadows, who train leading athletes such as Keely Hodgkinson and Georgia Bell, currently receive significantly less funding than was previously available.

©Getty Images

“I’ve created a performance coaches’ group, which includes Jenny Meadows, to meet regularly and discuss ways to enhance support for coaches,” Buckner noted.

“There are many skilled coaches in this group, and I’m optimistic that we can provide them with more substantial support,” he added. “Our coaches are vital to the growth and success of British athletics.”

Through its focus on profitable events and coach development, UK Athletics aims to secure a stronger position within the international athletics landscape.

LEAVE A REPLY

Please enter your comment!
Please enter your name here